It keeps us moving towards the goals it’s a reward chemical. In the essence, it’s a drug that makes you feel good and yes it is addictive.Įvery time a user received a stamp on the Google Pay app, it gave them a little boost of dopamine. The release of dopamine tells us that we have achieved our goals. The Dopamine effectĮvery gamification strategy works on an effect created by the release of a chemical in your brain called dopamine. In this analysis, we will also look at the key elements anyone should consider while implementing gamification into their own products. Let’s understand how Google Pay executed this master plan and what might had been their strategy and thought process behind creating this 'Game of Stamps'. Google Pay memes were all over the internet and few experts had also made “How to” videos on YouTube for winning the prize. Since the time game started, people had started requesting stamps via WhatsApp and tweeting about it. The user might have gotten multiple stamps of the same type but only when they have 5 different stamps, they won Rs 251. Every payment a user made got them one stamp.

On the occasion of Diwali, Google Pay came up with a gamification model according to which the users needed to collect stamps by scanning festive items or by transferring money/making payments of more than Rs 33.

Google pay game