It's not that Kareena Kapoor didn't try to save the film. It missed on a lot of marks set, and the film huffed and puffed throughout before finally collapsing on its own weight near the finishing line.

The first look at the trailer and various promotional clips may have one thinking this is somewhat like Chopra's Fashion, also written and directed by Madhur Bhandarkar, in terms of charting the come and go, ups and downs, and longevity of the career of a fickle, fame driven industry, replacing the world of fashion with that of the movies, and also taken a leaf out of Balan's The Dirty Picture in centering the story around an actress who is willing to risk all for a shot at fame, and sustaining her position at the top of the cut throat food chain of an industry, but Bhandarkar's film now could have benefited from attempting to craft a more psychologically complex film, or taken a deeper, more provocative look at the industry itself. Heroines have never had it easy in Bollywood when compared to the heroes, and Kareena is currently at the top of her game, but can she, like Vidya Balan, and Priyanka Chopra, marquee her own movie? The answer is probably yes, but if the self referential Heroine is anything like the title goes, she's going to need a better story and tighter script in order to make an impact. Kareena Kapoor has always been involved in the largest blockbusters in Bollywood, and starring with the 3 Khans in films like 3 Idiots with Aamir, RA.One with Shah Rukh, and Bodyguard with Salman has made her one of the few who have collaborated with all of them in their respective hit films (OK, so RA.One kinda disappointed).

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